The importance that video marketing has gained in our sector is quite normal, since the rise of video in recent years has been simply dizzying. To give you an idea, let's try a little visualization exercise: close your eyes and imagine the Image Masking number of videos that circulate through the internet in a single second. Clever? Now try to guess how long it would take you to watch those videos. According to Cisco, by 2021 the answer to that question will be a full two years . Impressive, right? As marketers, we need to stay on top of what's coming and be able to justify our decisions Image Masking with data. In this post, I want to help you do just that by telling you about 10 video marketing stats and trends and what they mean for you and your brand.
The 10 statistics and trends of video marketing 10 video marketing trends and statistics (and what they mean) 1) VideoFirst "Video Image Masking First" is a term coined by Facebook to refer to a growing phenomenon: consumers no longer just want to consume video, but also produce it. That is, the preferred way of receiving information and expressing ourselves is moving from text to video. In response, social networks and other media make it increasingly easier for Image Masking us to consume and broadcast video. In the case of Facebook, this concept has crystallized through its live video platform, Facebook Live .
It is a new way of communicating that companies can take advantage of to be closer to their audience than ever. 2) Live video (or live Image Masking streaming) Of the impressive amount of video web traffic mentioned above, no less than 13% will be live video. This new trend has gained strength in recent years and is here to stay. For brands, this video marketing trend has clear advantages: Live videos are cheaper, as there is no need to invest in the production and editing Image Masking phases. Also, once the broadcast is over, the video stays on the platform so you can continue sharing it.