Since you are sending your message to a cold list, it is best that you offer something of value in exchange of information. There is an exchange of value happening here fax list , it's not dollars but it is the exchange of their name and details. This will help build fax list relationship and you want to get that permission so that when you write to them you can help build the rapport fax list Your Target Market
You need to understand the medium that fax list you are using in order for your message to be effective. When sending out your MS message you need to know that there are at least 3 different groups for you to target. The Y generation, The X generation and the Baby Boomers. The fax list generation loves MS and they love using this technology and will be receptive to any kind of MS they receive, even marketing messages. The X generation and the Baby Boomer fax list however is different, they just tolerate this technology.
They would use MS just to get in touch with their fax list children, or some of them knows how to read MS message is limited to 160 characters so you need to craft your message with that limitations. You need be concise and clear on your purpose fax list and your objectives so you can have a successful MS marketing campaign. Also remember your targeted group when you write your message, keeping in mind that the Y generations can easily MS their e-mail address to fax list you while the X and the Baby Boomers would rather call in their e-mail addresses.