If you run effective remarketing ads and have had success with RLSA, Lookalike Audiences for Search can increase your reach on Google Search. YouTube Unique Reach Audience : View the demographics who see your ads and format that data to measure how many people have seen your TrueView ads and how many times they've seen them. This metric is available in select YouTube markets and provides added value when running audience-based campaign KPIs. Click-to-Message Campaigns : For all users, especially those who are on the go with little time to speak with a sales or customer service representative, AdWords runs Click-to-Message campaigns so that businesses are engaging their customers in a new way: texting.
A text icon will appear in a fax list search ad. This feature benefits businesses large and small, as users may prefer to text for help or more information before making a purchase decision. google-click-to-message Source: Google Promotion Extensions : Are you running a special promotion for a limited time? Highlight your sales and promotions across all your ads without having to update every ad group or creative. Perfect for holiday sales or specific discounts, . The new Search Network ad format is starting to roll out and advertisers can take advantage of it for their next promotion.
Advertising Continue reading below Moz's Dr. Pete Meyers shared his findings on a Williams Sonoma announcement full of expansions, including the new promo expansion. promotional extension There will surely be additional opportunities in the coming months, providing advertisers with new and unique ways to reach a wider audience by making communication more convenient. They will refine and test new areas to deliver the best user experience as we move forward in 2017. Advertising Continue reading below More video please As you search for assisted conversions and a way to improve brand awareness in the new year, video content marketing will be on the rise. New mobile technology has led to widespread video consumption.