Absorb, and a ranking here would be beneficial. Also, after looking at the TalentLMS page, I'm convinced that Absorb could easily create something better for searchers. The TalentLMS page is Shadow Making basically one big block of text: This is an opportunity for Absorb to create something that is best in class and builds authority and visibility in its niche. Identify when volume intersects relevance The combination of linkable assets with broad appeal and strategic, targeted pages built a strong SEO foundation Shadow Making for our client. However, the big hits came when we were able to identify opportunities where high search volumes matched hyper-relevant topics.
Capitalizing on these opportunities means you get the best of both Shadow Making worlds: increased linking opportunities and the chance to rank for your key business terms. Regarding Absorb LMS, I would again turn to their competitors. For example, Bridge has a page that ranks on the first page Shadow Making for the term [scorm] which has a search volume of 5,500: Again, it looks like there's an opportunity for Absorb to create something that might top Bridge's page, which is just a few big chunks of text: If Absorb built a SCORM-focused page, they could secure both links and highly relevant traffic. Policy Summary We have achieved phenomenal results for our client with this strategy.
Competition, goals) but the concepts outlined here could help you increase traffic to your own Shadow Making site, especially if you operate in a very niche category in the space. B2B. As a reminder, our strategy involved: Competitive Content Analysis : Analyze the top performing pages on competitor sites to identify potential content opportunities. Expanding topic groups : Expand topics when creating Shadow Making linkable assets to expand the reach of those assets and target broader markets. Building Strategic Pages and Assets : Build premium pages that target hyper-relevant terms and traffic. Identify opportunities for hyper-relevant and linkable content : Look for situations where high search volume intersects with highly relevant topics to secure a large number of links and capture qualified traffic.